LORUS
Lorus was first launched in 1982 to complement the already popular Seiko and Pulsar brands. Lorus was an instant success, offering not only affordable products, but products with strong designs, quality technical specifications and standard functions such as digital, duo-display and alarm chronographs.

The Lorus collection was conceived to fulfil a promise to its retail partners and to its consumers. A promise that in its 28 year history, Lorus has continued to fulfil by earning the trust of retailers and consumers throughout the world by offering core attributes of optimism and vitality together with functional, value for money products in an extensive range of mens and women's styles that come with the reputation of the manufacturer, Seiko Watch Corporation.

The Lorus brand has developed a status for value and quality that is unrivalled in design, in manufacture and in after sales services. Lorus is sold in North America, Europe, Africa and Oceania and has an extensive sales and service network in each and every market.

Lorus 'Celebrates Life'. Throughout the years, Lorus has developed a vast range of unique, fresh and casual styles that are highly wearable and reflect the optimistic outlook of the people who enjoy them. From the solar powered LCD watch in the 80's through to the quartz, analogue and digital watches found in recent releases, Lorus continues to bring design and innovation to a whole new level providing luxury, high design and clever detailing in each and every model at affordable prices so you can 'Celebrate Life'.